George’s work has gained him world wide recognition and four Grammy Awards, including the Grammy for Technical Achievement in 1998, at the time making him one of only seventeen individuals to ever receive this honor.
His work includes milestone albums by Earth, Wind & Fire, Linda Ronstadt, Natasha Bedingfield, Herbie Hancock, Billy Joel, the Dixie Chicks and many, many more. This kind of room re-shaping would be literally impossible in the physical world unless you had a very large mallet.Over the past four decades, George Massenburg has been involved in over 400 records. The Broad option allows more air around instruments that hinge on space, while the Focused control keeps things – as the name implies – much more precise, spotlighting the amp, kit or vocalist with minimal room spill. It’s these brand new approaches that have enabled more flexible abilities like the Spread controls, which allow the user to stretch out the room response and re-mould the room to your own choosing. Able to precisely measure and reproduce a fully navigable 3D version of the space, in tandem with the company’s close dialogue with the (still working) studio, the FAME plugin is nothing short of that studio in a box.įAME has also drawn on proprietary new techniques to further fine-tune the measurement process. IK Multimedia’s VRM technology is central to the engine on which FAME is powered.
Using FAME’s suggested instrumental source positions carefully conjures the very best position for our instruments in either room or within a booth, with guitars being granted a warmth and weight, and drums something we can only describe as an ‘emotive’ spread across the space. While we’re not exactly expert soul singers, using FAME on guitars and drums gives us the most obvious evidence of how this reverb can enhance our tone. Shifting the position really does elicit a discernible change in the character and sound of the space, and the qualities it brings to your sound. Next, you choose where you’ll site your mic, particularly in the live room.
Respected emulation of Abbey Road’s legendary reverb plates, as used by pop’s greats. Waves Abbey Road Plates (opens in new tab).
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